Some of you may of heard or read the Facebook changes coming down the pipes again,
Facebook will be showing less content from Businesses and Pages in favour of more friend-to-friend posting and, of course, sponsored content. This means your business FB pages will reach fewer people, less often, and makes it even more valuable to use our ShopOrangeville.com tools to ensure the content is indexed for search engines. The Business and Pages content that will be favoured will be that which gets shared more, or that which inspires discussion and comments. It will be therefore more important than ever for businesses, including your ShopSite Facebook page, to produce engaging content that inspires sharing and commentary.One article I read suggested that posts would be penalized, however, for deliberately soliciting shares and comments the cheap way, with phrases like "tag a friend who" or "type yes if you agree" appearing in the post. So the posts need to be naturally engaging, rather than asking for engagement.
I hope this helps you when making your facebook posts and gearing more to engaging discussion and comments.
